A Scope Of Microsoft Essay -- essays research papers

There are many factors that must be considered when â€Å"scoping† out a company for a potential merger or acquisition. I being the CEO of a major competitive software manufacturing company look for many things. Things such as strategic planning, financial performance, technological advances and marketing opportunities are just some of the factors that must be looked at when considering another company for acquisition. In this case, Microsoft Corporation is our target. I will be examining the above-mentioned factors before making my decision on whether or not an acquisition will be feasible.   Ã‚  Ã‚  Ã‚  Ã‚  Microsoft Corporation was founded in 1975 by William H. Gates III. The company, which was inspired by Gates, had a vision of computers powered by software developed by the company being a way of life. The goal was to integrate computers into people’s everyday lives. The company started out in Gates’ garage with primitive technology and unlimited aspiration. Today the company has grown to be the world’s number one software developer and manufacturer. The company offers a very diverse line of products ranging from home user applications to high tech business software. Microsoft develops and manufactures a full line of games, web publishing, and most importantly, it’s number one piece of software, Windows 2000 and ever-popular Office 2000. The world basically runs on Microsoft software. The software is shipped with 70% of the world’s computers giving Microsoft a total of over 19 billion dollars in revenues for 1999. Microsoft has re cently emerged in the world of Internet Service Providers (ISP’s) to become a competitor of the well-known America Online. The Microsoft Network (MSN) as it is known offers users the same advantages of the leading ISP’s while incorporating its own technology to make the online experience more user friendly and technologically advanced than the others. MSN allows users to interface their online work with their regular operating software to allow for easier web publishing, more advanced multimedia presentations, and quicker processing time.   Ã‚  Ã‚  Ã‚  Ã‚  There have been many issues concerning Microsoft’s strategies. Many say that the company is only in the market to take over and monopolize. As a matter of fact, the United States Government is currently in a civil anti-trust case against the company. Evid... ... and manufacturer that will occupy every sector of the software industry. Our manufacturing plants can be consolidated and re-structured to cut costs, wile adapting to manufacture the new software line that my company would introduce. Our management team can be re-structured as well so that strategic planning and decision-making will better implement our new ideas and technological advances. Finally, our market share will be greatly increased because of the ability to be exposed to countries that we are not currently involved in. I feel that a combination of our companies would be probably the most beneficial event that could occur in my company. Microsoft has proven itself to be the number one software company in the world; together we would be unstoppable. One problem with this joint venture would be the matter with the pending Anti-Trust case, which would probably be further fueled by this joint venture. Whatever the outcome of the case, which by the way seems to be nearing a settlement, I feel that the newly formed company will be the best thing that has happened in software since 1975. **All factual and financial information was taken from Microsoft’s 1999 Financial Report.

Visual Perception Essay -- Biology Essays Research Papers

Visual Perception Any one given experience an organism perceives must incorporate several sensory systems, that involves numerous number of organs , that further more are comprised of millions upon millions of firing cells. Perception is not a direct mirroring of stimulus, but a complex chaotic patterns dependent on the simultaneously activity of neurons. This essay deals primarily with neurons from the optical sensory system. The outer ridge of the brain, known as the cerebral cortex begins the analysis of sensory messages. (1) Nevertheless, visual perception is possibly more widespread than one area of the cerebral cortex and like ly over various subcortical structures and number of different systems as well. (2) One of the many ways for the "perception process" to begin, is vision. Vision is dependent on the interaction between light input and the eye. The visual input is seen through lens that takes different light outside, refract and bend into points of light that focus on specific places on the retina. This light-sensitive tissue that lines the back of the eye consists of interconnected neurons. The three diff erent types are receptor cells, bipolar cells and ganglian cells. When photoreceptors are stimulated, they change in structure of photopigments in the receptors and transduce light input into neural activity. (2) Electrical stimulus trave ls down the axon of bipolar cells to the ganglian cells. The ganglian cells are activated through nerve impulses or action potentials and travel down the optic nerve. This activity conducts along the optic nerve to the geniculate nucleus that then travels to the mid- brain. (2) Finally the firing neurons activity travels to the cortex at the back of the brain, known as the stria... ...ic methods are more reasonable than linear, straightforward procedures. Is it reasonable that all of what one perceives is dependent exclusively on a specific set of procedures, rather than the interaction of cells, organs and systems? The former process seems to be improbable, while the latter process proves to be a chaotic, massive and cooperative. It was alluded to in class that one does not need the formulized "picture" or the visual perception. Nonetheless, I think that this added perplexity is a necessity. The visual perception of the "picture" encourages our understanding of ourselves as we ll as our surroundings. Internet Sources: http://sulcus.berkeley.edu/FLM/MS/Physio.Percept.html Ratlif f, Floyd. "Contour and Contrast," Scientific American, June 1972, pp. 91-101 Crutchfield, James. "Chaos," Scientific American, December 1986, pp. 46-57

On the Maintenance of a Small Business Essay

Creative Cuisine Concepts is a small business run by Sharon F. Johnson, employing twenty five staff members, and serving fifteen hundred meals at one of the cafeterias of America Hondo Motor Co. The company was going through severe financial trouble with its mounting debt, inability to make payments to vendors, and mismanagement of financial accounts. Johnson’s business partner left the company, and so she had to cash out her 401(k) retirement savings to save her small business. She also had to borrow money from the small inheritance of her husband so as to maintain her business. Nevertheless, the small business remained in financial trouble. This was before Johnson was advised by her mentor at American Honda to seek help for the financial statements of her small business. Subsequently, the lady hired an accountant for her business and opted for an accounting software program in place of the paper-based system. She also began to take a training course, sponsored by the Los Angeles chapter of the National Assn. of Women Business Owners, to improve her business and leadership skills. Johnson’s failing company began to recover soon after. She expects her business to breakeven in the near future. With the results that she has achieved thus far, she has additionally planned to grow her business from $1. 5 million to $50 million in revenue (Zwahlen). Zwahlen’s article, â€Å"Recovering from Financial Turmoil† about Creative Cuisine Concepts, describes many of the challenges faced by small businesses that are mentioned in the textbook. When Johnson’s business partner left the company, she became a sole proprietor of Creative Cuisine Concepts facing personal financial liability for all business debts. Moreover, the textbook mentions that the owners of small businesses have to be rather creative so as to maintain their businesses in the face of trials, such as mismanagement and cash flow problem. Johnson had to be rather innovative to save her business from the turmoil that it faced. She had to borrow from her husband’s inheritance, and cash out her retirement savings plan. Also according to the textbook, this is the usual route taken by the owners of small businesses who must use up their personal funds to maintain their companies. As compared to public companies, it is difficult for privately owned businesses to raise funds. Lastly, the textbook mentions management problems at small businesses that do not have the funds to hire a large number of competent people. Johnson had to take a business and leadership course to enhance her skills. The course was sponsored by an association of business women, who are known to head a large number of small businesses in the United States, according to the textbook. In my opinion, Johnson should also approach the Small Business Administration (SBA) to help her business meet its new goal of raising $50 million in revenue. As a matter of fact, the owner of the small business should have approached the SBA at the time her business was going through severe financial trouble. SBA could have provided her with a guarantee for a small business loan from a bank or private lender. It could also have helped her obtain a microloan. Furthermore, there are Small Business Investment Companies that Johnson could have approached. Although her creativity to gather the much-needed funds, apart from her motivation to gain new skills and put a new financial system into place must be applauded – the assistance of SBA could have saved her from the worries that she faced.

Has technology made children less creative? Essay

Society has been changing considerably since the advent of advanced development of technology that never grows as strong as it does nowadays. Thanks to a huge amount of knowledge, people invent lots of modern technology that come in handy in life. However, technology makes life faster and easier rather better, which is the most indispensable factor in development. Consequently, technology makes children less creative than they used to be in the past. Technology has brought several benefits for human beings in general and children in particular. For instance, the invention of computer and internet has breathed a new life into people’s lives and prospects. Computer helps to progress data much faster and more effectively. Since then, children can learn more interesting things they are not taught at school through some online courses such as academicaerth.org or ted.com. Generally speaking, internet has offered a good opportunity for everyone to study and be well-informed. However, what wonders me is how the seemingly perfect technology industry has a by-product. Since technology is the good result of other’s discoveries, only using their results without racking one’s brains derives one from creativity. Moreover, the children age is the ultimately vital growing phase for a person, for it is the time when one’s brain perceives new concepts from the world outside and create one’s bonding to life. It is the time when one’s creativity should be well-nurtured and enhanced This can be proven by a typical example of a survey conducted by a group of students from Stanford university in 2008. They did asked for nearly one thousand children whose age varies from eight to eighteen questions about their frequency of applying technology to daily life. Then, they tested them a quiz test about creation. According to the survey, the result indicates that those who use the technology usually are not able to answer the question ‘twenty functions of a pencil’ ; whereas others quickly respond to it with several answers such as tying one’s hair, killing, scratching when one is itchy. In addition, the availability of technology makes one too dependent on it. It is explained that the availability makes one become lazy and not actively think, provoke, learn so that they cannot explore themselves.

Paper Towns By John Green Essay

Quentin and Margo meet at a random night when Margo sneaks into Quentin’s room. Since then, Quentin follows Margo on her adventurous mission for revenge of her boy friend cheating. Quentin and Margo get closer which makes Quentin to feel like he is going to be close friends with her since that day. However, Margo goes missing the next day, leaving only few clues for Quentin to search for herself. Quentin and his friends, Ben, Radar, and Lacey, find few clues at Margo’s room when her parents go away. At her room, they find Walt Whitman’s book, Leaves of Grass, and find few quotes that are highlighted. Quentin then finds a location clue at his house and head to the location in search of Margo. He finds maps that are connected with holes from the pins. He later finds out that she is at Algoe, New York, and heads to Algoe with his friends on a road trip. After a road trip, Quentin and his friends arrive at Algoe, New York where Margo is. They see Margo writing down s tuffs in her black notebook. Margo is surprised to see that Quentin was able to find her but she soon recognizes their effort and starts to explain about herself. Quotes: 1) â€Å"†¦maybe she loved mysteries so much that she became one.† (Page.8) This quote is important because it’s foreshadowing Margo’s live later in the book. Margo disappeared after her adventurous night with Quentin, only left a few hints for him to look for her. She becomes a mystery for everyone because no one knows where she is. However, Quentin and his friends later found her in Algoe. Margo being different from others is represented with her mysteriousness and odd perception. 2) â€Å"It’s a paper town. I mean look at it, Q: look at all those cul-de-sacs, those streets that turn in on themselves, all the houses that were built to fall apart.† (Page. 57) As Quentin and Margo are on top of the Suntrust Building, Margo is explaining her point of view of the city where she has been living for eighteen years. By comparing Orlando to paper town. The way that she talks about the cul-de-sacs expresses her feeling of being trapped because the roads turn in on themselves not leaving any open places. Also, the paper town relates to the houses where everything is frail including the people who live there because they only care about things that concern them blocking out  everything else. 3) â€Å"I looked down and thought about how I was made of paper. I was the flimsy-foldable person, not everyone else.† (Green 293). Margo explains to Quentin her real thoughts on paper town and paper girl reflecting on her previous statement at the Suntrust Building. Margo begins to understand herself better after having isolated herself by running away. Margo describing herself as â€Å"flimsy-foldable† refers to her dual life where everyone in school perceives her differently. She is viewed as the leader and the popular fashionable person admired by many of her fellow classmates. However, at home, there is a side that no one is aware of regarding Margo such as the record collection she owns. Regarding this fact, Margo can easily change herself to a different person just like paper changes its shape when it’s folded. Therefore, Margo herself sees and realizes who she really is through comparing herself to paper. Character Comparison: Quentin Jaconsen Quentin take his friends and family for granted, thing almost of his own wants and selfish. However, he is also funny and intelligent and has a good heart. In Quentin I found a character I was particularly able to relate in one way, his expectations of his best friend Ben. For pretty much throughout the book, Quentin constantly wants Ben to change. He wants him to stop being so crass, to stop using the word â€Å"honeybunny†, to stop being obsessed with finding a date to take to their prom and to stop being too busy or too tired when Quentin wants to talk again about Margo or play Resurrection. Basically, Quentin wants Ben to be exactly like him. He never truly accepts Ben for who he is. Like what Radar tells him â€Å"You know your problem, Quentin? You keep expecting people not to be themselves. I mean, I could hate you for being massively unpunctual and for never being interested in anything other than Margo Roth Spiegelman, and for, like, never asking me about how it’s going with my girlfriend – but I don’t give a shit, man, because you’re you†¦.You’re funny and you’re smart, and you may show up late, but you always show up eventually.† (Page. 194). Radar then goes on to tell Quentin â€Å"Just saying: stop thinking Ben should be you, and he needs to stop thinking you should be him.† (Page. 195). Reading Radar’s speech helped me to realize I have the same problem with Quentin. I want people not to be  themselves. I want them to be nicer, happier, friendlier, less self-involved, more sincere, more understanding, more enthusiastic, more interest in the thing I’m interested in and a whole of other things. I want them to be what I want them to be. But I don’t just do this with people. I do it with everything. I constantly crave everything in my life to be better, to be more exciting, to be more meaningful than it really is. I think this is because I can’t help but imagine all the awesome and amazing possibilities of what someone or something could be. Connection: In another book of John Green, Looking for Alaska, Alaska mysteriously goes missing, just like Margo. However, in the real world, generally, there are quite a few teenagers who run away from home because they are misunderstood or they feel the need to just get away from the stress, which was the case with Margo. Seminar Question: If I were to lead a seminar discussion on Paper Towns by John Green, I would ask â€Å"Since Margo compared herself to paper, who is the real her? Does she feel comfortable for not being who she really is? Is that mean Quentin been liking the â€Å"paper† Margo all the time?†

Catch Me if You Can Essay

Theory q 325 Karla Pope Catch Me if You Can Catch Me if You Can is a movie based off the true story of Frank Abagnale, Jr, who mpersonated a Pan Am Air pilot, a pediatric doctor, and a lawyer, and accumulated over 2. 8 million dollars through these impersonations as well as check fraud all betore his nineteenth birthday. The movie starts ott as a game snow where the contestants question three men all dressed as airline pilots, one of them being the real Frank Abagnale Jr. Through a series of cut sceens, we see young Frank as a teenager living happily in a big house with his mother, a French woman named Paula Abagnale, and his American military veteran father, Frank Abagnale, Sr. This appiness was soon cracked, however, as the family runs into trouble with the IRS, forcing them to move out of their home and into a smaller apartment. Paula, dissatisfied with her new life, ends up cheating on her husband with his best friend and eventually filing for divorce. When she tries to get her son to choose between the two of them, he freaks out and runs away. While struggling to live on his own, Frank runs out of money, starting him down his path as one of the youngest con artists during his time. After getting turned down from the bank after trying to cash his very irst fake check, he decides to impersonate a Pan Am Air pilot, conning the company into giving him a uniform while forging his credentials and passport. After gaining too much publicity doing this, he ends up pretending to be a pediatric doctor in Georgia, where he falls in love with a girl named Brenda, who thinks he’s a doctor as well as a lawyer from Harvard. He ends up resigning as a lawyer to protect his identity after a real Harvard graduate at the firm started poking around into his background. He eventually is forced to run again as he realizes that FBI Agent Carl Hanratty, who has been chasing after him this whole time, is onto him again, escaping to Europe where he is eventually found by Carl in France, printing his own checks. After spending about a year in Perpignan Prison, Carl got him deported back to America. After trying to escape upon learning that his father died, he was caught in front of his mother’s new house and went to prison. Eventually, after helping Carl with a check fraud case, Frank is transferred from prison into FBI custody to work under Carl’s supervision. When he becomes bored, he tried to run again, but nevitably returns after a confrontation with Carl at the airport, continuing to help catch con men and check fraud with his experience. There are many theories in this movie, but the primary, main one that was obvious to me was Rational Choice theory. With Rational Choice theory is defined â€Å"the view that crime is a function of a decision- making process in which the potential offender weighs the potential costs and benefits of an illegal act. . What this means is that the criminal (or would be criminal) is faced with a choice due to the set of circumstances that he is in and weighs the ros and cons of an act that he/she knows is wrong. In this movie, Frank is faced with many choices due to different circumstances that all lead back to his first act of desperation. When his parents try and force him to choose between them, he instead runs away, staying in a hotel as he tries to get himself together. When he runs out of money, he is kicked out, leaving him with a dilemma. How to get more money so he can live? There are many options open to him, but he chooses check fraud because not only does he see it as the easiest way to survive, but also the best way that he knows to get money. However, after his check is rejected, he turns instead to impersonating a Pan Am pilot after seeing one sign autographs to a small child outside the bank. After acquiring a uniform from the company by saying that he â€Å"lost† his, he forges his credentials and passports after he creates a fake, Pan Am Air salary check and successfully cashing it in. His need for money to survive on his own drives these decisions to act on these illegal activities, outweighing the cost ne will end up paying for committing them. Part of the Rational Choice Theory is whatever techniques the criminal learns and perfects to avoid detection from authorities. Franks first run in with authority is when FBI Agent Carl Hanratty tracks him through his forged Pan Am bills toa hotel he was staying at. In Frank and Carl’s first meeting, Frank impersonates a Secret Service agent named Barry Allen (after The Flash) when confronted by Carl’s gun, convincing the agent long enough in order for him to escape. After his close call, he retires to Georgia, where he impulsively convinces the hospital and town that he is a Harvard medical doctor after meeting a new, young nurse named Brenda, whom he ends up falling in love with. The branch that Frank as assigned to was chief doctor of the pediatric ward, where they don’t do much work. The motivation behind this was to get closer to Brenda, whom he had an attraction to when he first met her. His growing love for Brenda outweighs the consequences that come with impersonating a doctor, as well as the potential lives he’ll endanger under his care. He also passes the bar exam to become a lawyer after Brenda introduces him to her parents as such. He eventually has to run again, however because both the firm and Carl are putting pressure on him. He assumes his pilot identity again. In the beginning of the film, with the game show, fake Frank 1 says that the reason he chose to pretend to be each of these professions was because he was young and needed money, and that, instead of actually trying to legally go through the training to BE a pilot, doctor, or lawyer was because it seemed easier than to go through all that trouble. Another theory that I see present in this movie is Social Control Theory. Social Control Theory is when people commit illegal acts when the bindings of the society they live in are either weakened or broken. When we see Frank when he was ounger, he was in a good school living in a big house with his American veteran father and French mother. His father was a part of the rotary club and was inducted as a lifetime member, giving him great status in the community. However, he had problems with the IRS, and was denied a business loan. This led them to give up their house and move into a much smaller apartment. While this isn’t considered illegal, Paula, Franks mother cheated on her husband, Frank Sr. , with his best friend and eventually filed for a divorce so she could marry his friend. This was largely due to the fact that she was used to living a larger life with Frank Sr. nd when they were forced to move because of money problems, she grew dissatisfied. When Frank Jr. finds out about the divorce, they try to get him to choose between two of them, he freaked out and ran away. This led to the decisions he would make in the future as his need for money to survive increased. Some other elements of this, mainly the self-control portion, is also seen in this movie. There is a scene when he is pretending to be a doctor in Georgia when a little boy with an injured leg is brought in. Since he hasn’t the first clue as to how to fix the child’s leg, he talks his interns into oing it by using the language he heard off of a medical tv show before running off and throwing up in the sink of the bathroom. It was clear that he knew his boundaries in this role and, instead of making it worse and possibly endangering the child’s life, he had the people under him that actually had training in this fix the boys leg. One thing that I could also see in the film was a form of Social Learning Theory. Social learning theory is when a criminal learns their trade by watching more experienced people’s actions. In one instance, his father was taking him to the bank and stopped by a tuxedo store. Even though the store was closed, his father managed to con the lady into opening the shop for them so that he could buy his son a suit to make him look presentable by presenting the woman with a necklace he had â€Å"found† outside in the parking lot. Frank tried to use this same technique later, the first attempt, trying to cash his first forged check, was unsuccessful, but his second, tricking a flight while pretending to be a Pan Am pilot, was successful. Another element of this theory is when he decided to impersonate a Pan Am pilot. He studied as much as he could about the paychecks a pilot received, how much they make, even anaging to get a hold of an expired FFA license from a former pilot he was â€Å"interviewing for a school article† and the check template for their pay checks . Elements of Neutralization Theory techniques are also in this movie. Neutralization Theory states that a criminal â€Å"must learn and master techniques that enable them to neutralize conventional values and attitudes, which enables them to drift back and forth between illegitimate and conventional behavior. † Some of the elements of this theory include respect and admiration for honest, civilian people such as baseball layers, priests, teachers, or in this case, fathers. Frank was always trying to make his father proud throughout the movie, sending him letters of his glamorized â€Å"accomplishments†, meeting his father for lunch in his pilot uniform, even giving his father an expensive car with the money he had â€Å"earned. † Another person he looked up to was Carl Hanratty himself. He called Carl every Christmas, seeming to look up to him as a father fgure, even though Carl was trying to apprehend him. He even placed his complete trust in Carl when the agent finally caught up to him and placed im under arrest. Another element of Neutralization Theory is when criminals of this nature conform to the same social obligations as the rest of society. Frank can be seen hosting a party at the house he lived in with many, many young, privileged people over, socializing with most all of them. There are also some small incidents of Social Reaction (Labeling) Theory in this movie. Social Reaction Theory â€Å"explains criminal careers in terms of stigma-producing encounters. † One such encounter is after Frank quits being both a doctor and a lawyer and goes back to impersonating a Pan Am pilot. He does a â€Å"follow up† interview with the former air pilot, and in this he learn that the press has found out about him and wrote about him in the paper. When he finds out they call him the Airway Man, the â€Å"James Bond of the Sky’, he goes out and watches one of the Bond movies in the theater. After this, he is inspired to go out and get an exact replica of the suit, even doing and almost exact impersonation of Bond in the film. This seems to boost his ego extremely high. In the end, however, he is caught by Carl in his mother’s hometown in France and is convinced to turn himself in. He spends a few years in Perpignan Prison before Carl comes to get him. He is sick due to the living conditions, and fakes a faint in order to get out of the Jail cell and tries to escape. He is caught, however, and taken back to the USA, where, after two more attempted escapes, one where he is caught and the other when Carl confronts him but refuses to catch him, comes and works at the FBI in the check fraud unit under Carl’s supervision.

Analysis of the Authors Satire on the Presentation of Products to Consumers in The Onion

Analysis of the Author's Satire on the Presentation of Products to Consumers in The Onion In the mock press release from, The Onion, the author satirizes how products are marketed to their consumers and how people are gullible enough to believe all that marketers say about their product. By describing MagnaSoles, a fake product, the author brings about humor and realization in that most marketing campaigns are bogus. To achieve their purpose, the author uses his diction, appeals to ethos, and includes imagery to satire marketing. By using his diction, the author’s connotation behind his words satirizes marketers and the ridiculous claims that they place on their products. Through describing MagnaSoles as a, â€Å"total-foot rejuvenation system†, the reader can hear the sarcasm dripping from these words. Usually, these specific types of words are used in overplayed infomercials which overhype the product in attempt to sell. When a fake consumer describes their â€Å"intelligent† decision to buy MagnaSoles, they comment on how the product is â€Å"clearly endorsed† by doctors. Using these words, along with fake scientific-sounding jargon, reveals the connotation that people are gullible for believing that these doctors are real, just as many consumers of actual products for sale believe these products are endorsed by â€Å"doctors†. These doctors’ endorsements are used to make the product seem better and the gullible consumers believe what is put in front of them. With the phrase, â€Å"healing power of crystals†, the connotation is implied that anyone should see how this is clearly fake, satirizing how many customers believe anything a products’ website says. Through using diction, the author pokes fun at marketers and those dumb enough to fall for their bogus products. The author also appeals to ethos to satire marketers and their consumers by showing how those who are interested in buying a product, will believe anything they hear. By using customers testimonies, the product seems to actually works, and creates so called proof that the product does what it claims. This account creates a liaison between the customer and the marketer as people will believe â€Å"real† people. By using Helen Kuhn’s testimony of her saying, â€Å"Just try to prove that MagnaSoles didnt heal me†, the product seems to have proof that it works just as many real ads do. Using customer reviews on the MagnaSole, just as infomercials do, pokes fun at those who purchase certain products after hearing good reviews, whether it be from a friend or the TV. By using quotes from Dr. Arthur Bluhe, â€Å"the pseudoscientist who developed the products†, the audience becomes susceptible to being manipulated by the company as this man is posing as a doctor an d seems to know what he is talking about. Companies who create bogus products like MagnaSoles are being satirized through this as many use â€Å"doctors† to promote their products too. By appealing to ethos, just as many infomercials do, the author shows how people believe anything they hear and pokes fun at companies for the way they market to consumers. Through using imagery, the author describes the product and its’ effect in such detail as to be sarcastic about the benefits of MagnaSoles. By painting the image of â€Å"healing crystals used to stimulate dead foot cells with vibrational biofeedback†, the reader is able to see and understand how ridiculous this marketing campaign sounds. This makes fun of ads that try to in depth describe their product, but over exaggerate it and make it sound ridiculous. To continue with imagery, the author describes that foot problems come from when â€Å"the frequency of one’s foot is out of alignment with the Earth†. Anyone who reads this will instantly see how fake this sounds, yet people continue to purchase idiotic products like this. Through using imagery, The Onion describes the product and its’ effects so vividly as to satirize the product and its’ consumer. The Onion’s mock press release on MagnaSoles was meant to satirize marketers and the action they take to get consumers to purchase their product. By using diction, appealing to ethos, and adding imagery, the author shows how ridiculous most ads are.